Imani Naki

ENTREPRENEUR I CULTURAL CURATOR I CREATIVE DIRECTOR I SOUND SELECTOR

Companies

DAR operates as an inclusive community in Barcelona, offering events, networking, creative workshops, mentoring, and job opportunities to support and connect young creatives from the diaspora.

DAR Studio is a creative agency that empowers global youth culture, helping brands connect with young, diverse communities through content production, brand activations, talent & consulting.

Following the success of our community events, companies started requesting us team-building activities. That’s how DAR Corporate Experience was born. Through activities like Paint & Party, it blends art, music, and self-expression to help teams connect, strengthen bonds, and collaborate creatively.

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About Imani

Imani Naki is a 25 years old Barcelona-based multi-disciplinary creative and entrepreneur. Driven by a deep commitment to empowering young creatives and building a supportive, inclusive community, she founded DAR® and DAR® Studio, her goal is to provide a platform where creativity, self-expression, and cultural identity can thrive. Through DAR, she connects young creatives from the diaspora with opportunities in workshops, mentoring, and career development, creating a safe space for those who often feel unseen. DAR Studio extends this vision globally, helping brands to authentically engage with diverse youth cultures.

For Imani, it's not just about business; it's about creating meaningful impact and fostering a sense of belonging for the next generation.

Early Life

Imani Naki was born on May 25, 1999 in Barcelona in a Moroccan and Muslim family. Her first taste of entrepreneurship came from working at her family’s chicken restaurant, where she learned the importance of hard work and consistency. While pursuing a degree in International Business and a Master’s in Design & Branding, Imani explored a range of business ventures, launching a fashion brand and experimenting with marketing services, each venture shaping her entrepreneurial spirit.

Imani’s love for creativity & sports pushed her to explore hobbies like dance, music, and roller skating. These activities naturally led her to find communities where she felt a sense of belonging. Through these experiences, she discovered how important community is for personal and creative growth. With that realization, Imani chose to carve her own path, blending her diverse experiences into everything she does, always focused on the impact of creativity and connection.